1 - This first image challenges the forms and conventions of real media products as it is not common to find a women hitting a man in a video. In many videos such as in Hip Hop, it is usually the women who is causing wrong from either being caught cheating or the girl is a 'gold digger' and only in the relationship for money. This is in contrast from our video as it is now the man who is in the wrong and is actually getting punished for it by getting slapped by the women. This is also uncommon in music videos as it is usually found that the girl takes back the wrongful boyfriend after he apologies however in our music video, this isnt the case.
2 - In this scene we see the boy giving money to a tramp. This uses the forms and conventions of real media products as most videos are 'politically correct' whereby they don't show any discimination for anyone who is disadvantaged. This is usually because they don't want to show the artist in a bad light in the media however in real life, I am sure that most people would walk past a beggar without giving them any money.
3 - In this scene, we see the group of teenagers taunting the beggar and someone walking by without intervening. This challanges the forms and conventions of real media products as society tries to promote 'togetherness' and the 'all as one' theory whereby everyone should help each other out however in todays society, most people stick to themselves and don't usually intervene as they are scared to get hurt themselves. In this case, the man walking past sees what is going on however chooses to ignore it as he is either worried on getting hurt or that he feels the tramp doesn't 'deserve' to be helped out. In most media products, their is a common basis that they try and establish the morally corect codes that are given out from the elites such as the government.
These codes are that we must all help each other and that everyone is the same however this is questioned as all advertisers create a marginalisation between the rich and poor by selling products that only rich people can afford. This creates a sense of isolation for the poor which we try and portray in this scene where the teenagers are wearing fashionable clothes and they have their expensive mobile phones however the tramp has nothing and is begging. It also contrasts with the age difference where the younger people actually have more material wealth then the older person which isnt usually common in todays society.
4 - In this scene, we see the two girls who seem to be dressed very seductivly even though we can see its a cold day as all the characters are dressed warmly. This develops the forms and conventions of real media products as in most videos the girls are 'sexed out' as they are wearing clothes which show off the skin. We wanted to play around with this idea of branding girls as sluts and tried to add humour to it as we found that they don't actually fit within the conventions of the music video as it is all about lonelyness and isolation however their image shows happyness and 'freedom' in a way. However the hidden message behind these characters are that they are not actually free, they are conforming to their apparent given image of being sluts which has been developed overtime within society. This means they must please the man by showing off their skin and acting in a flirtacious way.
5- This scene shows the girl being abandoned by the boys as they find the other girls attractive and easy. This challanges the forms and conventions of real life media products as in most music videos it is the guy trying to attract the girl and then getting abondened by the girl as they have found other men who usually appear to have large muscles etc. In this case however, we wanted to reverse that convention and wanted to use the pre-scripted idea that all men want is sex. In this scene we showed that however we wanted to show that the two girls actually had the power whereby all they had to do was sit on the bench and they would just wait for the guys to come 'strolling' in.
6 - The last scene we have everyone on the couch drinking alcohol. This uses the forms and conventions of real life media products as in most cases, alcohol eases the environment and usually acts as a hidden factor within the socialising of the two sexes. In most cases such as in clubs, both sexes must have some sort of alcohol for them to comfortably socialise. We wanted to play on this idea however we wanted to show they must have alcohol to socialise in a small living room which adds humour to the music video however it is in contrast to what people say where it is was much easier to socialise with others when you were younger.
