In the music video, Francesca and I had decided we would want to have have two girls who will look look promiscuous, seductive and sluttish. We will be wanting these two girls to invite the two boys male gazes by taking advantage of their provocative clothing and sexual appearance. This is achieved by them wearing short skirts and a lot of makeup. This is a typical stereotype that is portrayed with teenage girls.
This objectifies the two girls as they are having to use their physical appearance to lure the male companions 'in'. This is seen throughout many music videos most commonly used and contested within the Hip Hop genre. Rappers such as Ludacris have portrayed women within their music videos as ‘sexual objects’ and conforms with the theory of patriarchy within society that men are dominant over women and they are there just to please men through their sexual acts. Ludacris has been criticised by feminists with his hit song ‘What’s your fantasy?’ in which he describes the women of having to fulfil his sexual needs and desires.
This is similar to the pop band 'The Pussycat Dolls' in which they use their glamorous lifestyles and attractive bodies to win over the eye of their audience.
We did not want to promote the extreme element of sex continually in our music video as even though dubstep is a generally a more male dominated genre, sexual imagery is not really present within any of the artwork or graphics used in Dubstep, so we didn't want to change that convention however by showing a few shots of the girls, we hoped to include the reference to the concept of Scopophilia.
