The aim of this music video is to show the loneliness that people suffer (in accordance to the lyrics) and by documenting various people, their way of life and the decisions they make, the audience will see this loneliness.
Our shots:
- In the first scene, the opening shot will consist of the couple arguing at each other - face -to-face. This is also where the soundtrack begins. The close up shots of each of their faces will show both of their emotions and anger.
As above states, the close up and extreme close up shots will be used mostly during the start of the music video and after the boyfriend leaves the room we will then see the full body shots. With these close up shots of the couples argument, the shots will switch and jump cut to various shots such as medium close up, medium long shot & long shot to show the boyfriend leaving the bedroom swearing at the girlfriend after she slaps him and walking on a road - all in time with the beat.
Cut-away shots will be used in the video. When our beggar character is being laughed at by the group of teenagers in the park, a cut-away shot will be used to show the point of view of the tramp aswell as the point of view from a bystander walking past the attack.
As we wanted the underlying theme to be loneliness, we will represent this by having one of the characters who is mocking the tramp to then be rejected by the rest when they go off to see the two girls in the park. We will have a panning shot of the teenagers reaction as the as the camera will then pan in the direction that the teenager is looking at to see the remaining group of teenagers flirting with the girls.
Our narrative
When constructing the script for the music video, Francesca and I had decided that we want to have a linear structure meaning that everything will happen in order - each action affecting the other just like a time line. This will not only emphasise the realism that we want to portray but we also want our audience to understand what is happening with all the individual characters rather then seeing little snippets of them and not getting the full effect of their isolation from society.
Our props:
For the props, we needed something for the girlfriend to throw at door when the boyfriend exits. We thought that we could get a vase however we would only have one try at it as if we don't capture the shot correctly it is very expensive to use another so I thought that the girlfriend could chuck a hairbrush as it is light but is also something which could be at her hand when in the bedroom.
We will also need turntables for the shot of the hand pressing play on the turntable. The last prop we will need is the bottle of vodka for the tramp to be drinking and a bottle of cider for the teenagers to be drinking as it is a common scene to see teenagers drinking from a cider bottle nowadays.
Our locations:
For the first and last shot we are going to be using my house. In the first shot, it will take place in my bedroom as we have enough space to film and we have access to lighting aswell as having the turntables present in my room which will be used for the shot of the hand. We will be using my living room for the last shot when the teenagers sit on the couch as the room again is large enough to film and there is lighting which we can use.
The aim of this music video is to show the loneliness that people suffer (in accordance to the lyrics) and by documenting various people, their way of life and the decisions they make, the audience will see this loneliness.
Our theories
Hegemony is a derived term from the Greek language emphasising power amongst leaders. This power and notion needs to be considered throughout the meaning of the music video. In our case, Francesca and I have the power as we are the directors of the music video, who are exerting power over the other audience as we have the choice on what to put into the music video. In a sense, we are feeding them with the visuals to make them think and learn.
In the music video, the audience can relate to the teenagers as they are sitting on a park bench on a cold day. They are dressed provocatively and are seen to be drinking alcohol in public which in todays society as anti-social behaviour. This then 'injects' the audience with thoughts and images of negativity just like the hypodermic syringe model whereby it is explained that the media 'inject' their audience with visuals to rule their decisions. Similarly, it is obvious that we, as consumers, have been manipulated by the media.
In relation to this model, we are told that people dressed in that manner are, in fact, seductive characters, and have been manipulated, without knowing, to believe it. This is because the audience are convinced by the media that if you conform to a certain socaial norm, you are infact playing that part - this is otherwise known as the self fulfilling prophecy. In our music video there is a high level of hegemony; as there are stereotypes of all different social groups, these being age (teenagers), gender (attrative females) and status (homeless man).
Following a different theory, E. A. Kaplan explores the way in which the artists face and image creates a visual hook for the audience and is used as a basis in gathering the audiences attention. This is not in connection with Dubstep as dubstep is seen as a subgenre whereby the mainstream music industries haven't grapsed the structure of dubstep and how it is supposed to be presented so the conventions that Kaplan describes are not necessary in the dubstep music video, which we will create. This is because dubstep in a sense is a rebellion against mainstream music. We wanted to portray this in our music video by rejecting the usual norms and conventions of music videos and to do the complete opposite. Kaplan explains how the audience habituate with the artists face and image and get to understand their positioning and reasoning behind some of their actions they do on screen. This is the complete opposite to our music video as in our video, we don't have any lead singer, we have numerous characters taking on the part of the singer by lip syncing the lyrics.
Below is an image of the front cover of Kaplan's book:
Some may consider our thoughts and ideas to be similar to the teenage drama 'Skins'. Certain elements, like the underage drinking of alcohol and promiscious girls in particular, allow the ideas, and the potential music video, to include and have a sense of intertextuality behind them. This is because our main focus and overall reasoning behind our music video is that we wanted to play the part that apparently teenagers act and so by playing these roles that are given to us, we are in a way mocking societies pre defined views. The image below is of the characters of skins. The mono-chrome effect used in this image is something that both my partner and I appreciate as it gives a sense of 'dirtyness' and rawness that some advertisements might not go for as they might choose to use more colour as its more eye catching. We will implement this effect in the post-production process, whilst editing.
