Tuesday 13 October 2009

The Digipack cover & Homepage

For our coursework this year we do not only need to create a Music Promotion Video, but we also need to create a Digipak CD Cover and a website Homepage for our artist (or band). I have done some research into some different bands and genres of music to give us a basic idea as to what guidelines we need to follow when it comes to making our own.

Silkie - City Limits

The first artist I looked at was jazz dubstep DJ 'Silkie'. His debut album are not only various images of London (where dubstep originates) but is also in contrast with his title 'city limits. The images look fairly bland due to the colour and resolution. They would not be seen as 'limiting the boundaries of conformist locations' which is suggestive in the title. The simple use of photography is seen in each image. It is well crafted and it appears to be a scrap book like a collage.

'Hidden' on top of the images, you can find a pair of headphones. This reflects his musical enthusiasm and relates to his DJing. The background and mellow tones in the album cover represent the minimal style of music that he produced for this album.

The text used on the album cover is a stencil font which again is minimal in itself as there is no tone or fill colour.

As for the Homepage on his website (myspace), the background is completely different to his album cover. From the screenshot of his Homepage (click here)http://i34.tinypic.com/wwdqpc.jpg, the font appears as arial and bold. This gives the website a 'hard-lined' effect and the lack of bright colours add to this. With simple content on the page such as videos and images, Silkies myspace is easy to navigate around. When the cursor hovers over each link to the page, it underlines the link; please follow this link below to Silkies myspace http://www.myspace.com/silkie86



The Rolling Stones - Exile of main st


Similarly to the Silkie, The Rolling Stones use a very simple concept in their album and digipak artwork. The cover has various obscure and bizarre pictures all in black and white. The effect that this has is very powerful as the contrast of the images have a much more powerful effect on the view. This can represent the segregation of ‘freaks’ in society. People who didn’t conform to the average look. This reflects the title of the album ‘Exile on the main ST’. The dark colours portray an eerie or scary effect, but the viewer may also be confused as it is a very abstract design. It has a ‘vintage' & possibly ‘alternative’ look to it, this can maybe imply the kind of music the Rolling Stones play.

The image below shows the Rolling Stones website homepage. Having the background white, the effect that their famous slogan (the tongue) is very powerful as its bright red and catches the viewer’s eye. Having simple grey font, this colour scheme enables the duo to appear quite professional and mature. The navigation along the top is in a times new Roman font which makes it easy to navigate. The simple and straight lettered font also shows the band's rawness and maybe a rock attitude as well. A slightly more interesting feature is that users can register on their website to access ‘hidden’ material such as a forum and to listen to their music. As you move the cursor along each word in the navigation bar, the page links turn yellow; please follow up this link to their website - http://www.rollingstones.com/home.php