The Finished Video!

Francesca and I were very pleased to eventually finish our music video. Please see it below.



After watching the video a number of times, I have come to understand how we intended to captivate the audience with the variety of story lines and shots and how we took to our advantage that the audience might relate to it.

In our music video, it is clear to say that the beginning of our music video draws in the audience. The emotions that these two characters feel, and the argument in which they are partaking in, immediately attracts the audience and catches their eye. This is because humans are interested in other people, they want to know what is going on; why are they arguing? In some ways in relates to Baudrillards theory on media whereby we are instantly attracted to news personalities. He states that personalities such as celebrities or real life tragic stories captivate the audiences interest. Humankind sympathizes and has opinions on various matters, and are usually interested to find out and discover 'juicy gossip' about other people; whether it is their close friends or celebrities in the media.

Another theorist which inspired us throughout our music video was that of Marxist philosopher Louis Althusser concept of Interpellation. This describes the process by which ideology addresses the pre-ideological individual which effectively produces him or her as a subject. Althusser goes against the classical definition of the subject as cause and substance: in other words, the situation always precedes the subject, which precisely as subject is "always-already interpellated."

The finished video not only follows Althusser's theory of interpellation, but it also relates to hegemony. Hegemony is a belief where leadership or predominant influence exercised by one nation over others. An example of this can be found within the media whereby the elites such as newspaper owners like Murdoch, inject their views into the media which dominates the minds of the readers however they believe that these views are their own.