Richard Dyer is an English academic who specialised in cinema and has gathered various theories about the way audiences are entertained. In his second book 'Only Entertainment' Dyer argues that entertainment is part of a common sense or cultural awareness which is always historically and culturally constructed. He discusses elements of utopia being an element in various media products, in other words, most music videos nowadays are 'fake' and unrealistic. This can certainly be said about a lot of mainstream and popular genres and music videos such as that of artists like Lady Gaga, Rihanna & Britney Spears yet Francesca and I feel as if ours will not be a 'utopian' video - we want it to reflect the truth about society and not to make our audience feel that the video does not portray reality.
Another point that Dyer discusses is that of 'star quality'. oThis is when the artist has an image created about them showing the audience at how 'amazing' and 'glamourous' their lifestyle is. This can mostly be found within rap videos where the artist is seen to have loose women around them and alot of money however in real life, they are usually poor and living in an environment close to poverty - I will discuss this point in another post later on.
Dyers 'star quality' is not really represented within the Dubstep music scene. The first music video that came out from the genre of dubstep was that of 'The Bug & Flow Dan - Skeng'. The video quality was low resolution and there wasnt a variety of shots however it recieved national exposure as it was the first of its kind and was a song stepping out of the mainstream and not conforming to any of the pre existing norms which we might see in a rap video.
You can view the video below:
Therefore Francesca and I would not to follow the same conventions as this video, or use this 'star quality' that Dyer mentions. We do not want any shots of the artist, Stenchman, as we feel it would ruin the narrative structure we aim to create.
An image of Richard Dyer can be viewed below:
Another point that Dyer discusses is that of 'star quality'. oThis is when the artist has an image created about them showing the audience at how 'amazing' and 'glamourous' their lifestyle is. This can mostly be found within rap videos where the artist is seen to have loose women around them and alot of money however in real life, they are usually poor and living in an environment close to poverty - I will discuss this point in another post later on.
Dyers 'star quality' is not really represented within the Dubstep music scene. The first music video that came out from the genre of dubstep was that of 'The Bug & Flow Dan - Skeng'. The video quality was low resolution and there wasnt a variety of shots however it recieved national exposure as it was the first of its kind and was a song stepping out of the mainstream and not conforming to any of the pre existing norms which we might see in a rap video.
You can view the video below:
Therefore Francesca and I would not to follow the same conventions as this video, or use this 'star quality' that Dyer mentions. We do not want any shots of the artist, Stenchman, as we feel it would ruin the narrative structure we aim to create.
An image of Richard Dyer can be viewed below:
